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Brilliant Case Study Examples and Templates For Your Help

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Case Study Examples

It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!

Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.

Don't worry! Let us help you out!

We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.

So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.

On This PageArrow Down

  • 1. An Overview of Case Studies
  • 2. Case Study Examples for Students
  • 3. Business Case Study Examples
  • 4. Medical Case Study Examples
  • 5. Psychology Case Study Examples 
  • 6. Sales Case Study Examples
  • 7. Interview Case Study Examples
  • 8. Marketing Case Study Examples
  • 9. Tips to Write a Good Case Study

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied. 

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results. 

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Expert Tip

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Example of Case Study Suitable for Students

Title: Energy Efficiency Upgrade: A Case Study of GreenTech Office

GreenTech Office embarked on an energy efficiency upgrade to reduce its environmental impact. This case study delves into the facts and figures behind the initiative's success.

GreenTech Office, a forward-thinking company, aimed to align its operations with sustainable practices. High energy consumption was identified as a key concern, prompting a comprehensive upgrade.

Problem Statement:
The office faced rising energy costs and a sizable carbon footprint due to outdated infrastructure and inefficient energy usage.

GreenTech invested in energy-efficient technologies, including LED lighting, smart thermostats, and solar panels. The upgrade also involved employee awareness programs to promote energy conservation.

Following the upgrade, GreenTech Office achieved a 25% reduction in energy consumption, resulting in substantial cost savings. The solar panels generated 15% of the office's electricity, and employee engagement led to sustained energy-conscious behavior.

This case study underscores the tangible benefits of GreenTech Office's energy efficiency upgrade. The impressive 25% reduction in energy consumption showcases the financial and environmental advantages of investing in sustainable practices.

These examples can guide you on how to structure and format your own case studies.

Expert Tip

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution. 

To help you out, here are some samples so you can create case studies that are related to businesses: 

Title: "XYZ Corp: Leveraging Digital Transformation to Improve Customer Experience"

Background: XYZ Corp is a leading retail chain that sells a variety of consumer goods across its stores. However, the company's growth had stagnated due to intense competition and a decline in footfall at its physical stores. The management team realized that they needed to transform the company's business model to remain competitive in the digital age.

Challenge: The main challenge for XYZ Corp was to improve the customer experience while also reducing operational costs. The company needed to find a way to leverage digital technologies to engage with customers in new and innovative ways.

Solution: The management team decided to embark on a digital transformation journey, which involved several initiatives. First, they launched an e-commerce platform that allowed customers to browse and purchase products online. They also introduced a mobile app that enabled customers to access personalized offers and discounts. Additionally, they implemented a customer relationship management (CRM) system to track customer interactions and provide better customer support.

Outcome: The digital transformation initiatives led to significant improvements in customer experience, with the company reporting a 20% increase in customer satisfaction ratings. The e-commerce platform and mobile app also resulted in a 15% increase in online sales, which helped to offset the decline in footfall at physical stores. Furthermore, the CRM system enabled the company to provide more personalized customer support, which led to higher customer retention rates.

Key Takeaways: 

This case study highlights the importance of digital transformation for businesses in today's competitive landscape. By embracing digital technologies and focusing on improving customer experience, companies can remain competitive and grow their business even in challenging times.

Title: "Driving Growth through Digital Transformation: A Case Study of XYZ Corporation"

XYZ Corporation, a global manufacturing company, was struggling to keep pace with the rapidly changing technological landscape. Their manual processes were inefficient and error-prone, leading to increased costs and decreased customer satisfaction. The company realized that it needed to embrace digital transformation to remain competitive.

To achieve this, XYZ Corporation embarked on a digital transformation journey, starting with the implementation of an enterprise resource planning (ERP) system. The ERP system enabled real-time visibility into production processes and supply chain management, leading to greater efficiency and cost savings.

The company also invested in automation technologies to streamline its manual processes. They implemented a robotic process automation (RPA) system to automate repetitive tasks such as data entry and invoicing. This allowed their employees to focus on more strategic work and reduced errors caused by manual data entry.

Additionally, XYZ Corporation implemented a customer relationship management (CRM) system to improve customer engagement and provide personalized experiences. The system enabled the company to track customer interactions and preferences, leading to more targeted marketing campaigns and increased customer loyalty.

The results of the digital transformation were impressive. XYZ Corporation saw a 20% increase in production efficiency, a 15% reduction in operating costs, and a 10% increase in customer satisfaction. The company was able to remain competitive in a rapidly evolving industry and continue to grow its business.

Key Takeaways:

  • Embracing digital transformation can lead to increased efficiency and cost savings.
  • Automation technologies such as RPA can streamline manual processes and free up employees to focus on more strategic work.
  • Implementing a CRM system can improve customer engagement and lead to more targeted marketing campaigns.
  • Real-time visibility into production processes and supply chain management can lead to greater efficiency and cost savings.

Here are some more business case study examples:

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs. 

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients. 

Here are some medical case study examples to help you.

Expert Tip

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples 

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses. 

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior. 

For your help, here are some interesting psychology case study examples:

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

Elevating Brands: A Data-Driven Content Marketing Case Study

Client: ABC Solutions, a leading provider of tech products and services.


Limited brand visibility and customer engagement.
Difficulty showcasing the diverse range of products and services effectively.

Marketing Team Strategy:

A dynamic marketing team implemented a comprehensive content marketing plan, focusing on data-driven strategies for long-term success.


  • Content Marketing Overhaul: Engaging and informative content highlighting products and services.
  • Customer Success Stories: Incorporating real-world examples to showcase the impact of ABC Solutions.


  • Data-Driven Insights: Utilizing analytics to refine content strategies.
  • Customer-Centric Approach: Aligning content with customer needs and pain points.


  • Increased Visibility: Content marketing efforts led to a significant boost in brand visibility.
  • Customer Success Stories: Compelling narratives highlighting how products and services transformed businesses.

Long-Term Impact:

The sustained success of the content marketing strategy ensured a continuous increase in customer engagement and brand loyalty over the long term.


This marketing case study illustrates the power of a data-driven content marketing approach in overcoming challenges, showcasing products and services, and fostering lasting customer relationships. Customer success stories became integral to the brand narrative, contributing to sustained growth and market influence.

 Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “DTU Journalism Fellows” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more. 

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

  • Using a well-known brand name in the title can create interest.
  • Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
  • Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

The Met” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

  • Keeping the case study simple and clean can help readers focus on the most important aspects.
  • Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
  • Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “Better Experiences for All”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

  • Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
  • Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort 

Evisort's case study on “NetApp” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times. 

Key points from the case study include:

  • Provide an overview of the company in the client’s words, and put focus on the customer. 
  • Highlight how your services can help clients during challenging times.
  • Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “Red Sox Season Campaign” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”: 

  • Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
  • Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “Airbnb + Zendesk: Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk. 

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

  • Use client's offerings' images rather than just screenshots of your own product or service.
  • To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget. 

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use. 

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

  • Influencer marketing can be effective even with a limited budget.
  • Showcasing products being used in everyday life can make a brand more approachable and relatable.
  • Third-person case studies can be useful in highlighting the success of a campaign.

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study 

  • Define the purpose of the case study
    This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
  • Choose a real-life example.
    One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
  • Keep it brief.
    This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
  • Use strong evidence.
    To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
  • Edit and proofread your work.
    Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

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Barbara P


Barbara P

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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