Cathy A.
Cathy A.

3 Basic Types of Persuasive Speeches

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types of persuasive speeches

If the question, “How many types of persuasive speeches are there?” is bothering you, worry not, we’ll answer all your questions!

A persuasive speech is intended to convince and persuade the audience to take a specific action or believe in a certain idea. The primary goal is to influence the audience’s thoughts and behavior. 

Having said that, three questions give rise to persuasive speeches: Questions of fact, value, and policy.

In this guide, you will learn these three types of persuasive speeches in detail along with comprehensive examples for a clearer understanding. 

So without any further ado, let's begin! 

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  • 1. Types of Persuasive Speeches

Types of Persuasive Speeches

Persuasive speeches work with evaluative statements that can be supported by data and reasoning. The subject and the content of the speech determine what kind of persuasive speech it is.

To list the types of persuasive speeches, they are: 

  1. Factual Persuasive Speech
  2. Value Persuasive Speech 
  3. Policy Persuasive Speech

1. Factual Persuasive Speech

Backed with strong evidence, a factual persuasive speech is based on whether a belief or statement is true or false. In simple words, a speaker is attempting to convince the audience about the occurrence or existence of something. 

Some factual claims are simple to answer and easy to handle. For example, a speaker is talking about Neil Armstrong's landing on the moon in 1969. This example is well documented and has concrete evidence that supports the fact that Neil Armstrong did land on the moon.

In contrast, some facts are hard to establish, and they can’t be answered in a definite way. 

For example, It's hard to say for sure if a stock will go up by 20% next year. Although historical data and expert analysis may suggest this possibility, unforeseen market dynamics always have an uncertain influence on the future.

See this comprehensive factual persuasive speech example:

2. Value Persuasive Speech

Value persuasive speech states whether something is right or wrong, beautiful or ugly, moral or immoral, or good or bad. It questions the ethical and moral aspects of a particular topic or defines the truth or falsity of an assertion. 

For example, can you prove that capital punishment is moral or immoral? The government has added extra tax on gas-guzzling monstrosities, etc. These are some value persuasive speech examples, where you can’t prove whether it is moral or immoral, right or wrong.

The audience might agree or disagree with your point of view. In value persuasive speaking, it is hard to determine why the speaker has chosen a specific stance on a particular topic without listening to his criteria for making a certain evaluation statement. 

Let’s say that a speaker claims that all social media sites are immoral. Then they need to provide a strong basis for their evaluation. For the audience to understand the reasoning, the speaker should elaborate on the criteria leading to their conclusion. 

For a deeper insight, take a look at this comprehensive example of a value persuasive speech:

3. Policy Persuasive Speech 

The other most common claim in persuasive speech is a policy claim. This claim is used to convince the audience to either accept or reject a certain policy, candidate, or rule. It argues the nature of the problem and the solution that should be taken. 

Probably, this is the most common type of persuasive speech because we live in a society surrounded by policies, rules, and laws.  

For instance, when a spokesperson calls for a revision of the legal definition of prostitution, they are urging immediate action and agreement. This type of claim presents a clear opinion about the necessary changes and the expected outcome.

Below is a detailed example of a policy persuasive speech:

Expert Tip

You can learn how to perfectly outline your persuasive speech with the help of our guide!  

The policy claim talks about the below persuasive goals: immediate action and passive agreement.

Immediate Action

The immediate action persuades the audience to start engaging in certain behaviors. It requires the speaker to convince the audience to act upon his proposal quickly.

For example, the speaker delivers a speech at a school and wants to persuade the student audience to eat more fruits. He would say that an apple a day keeps the doctor away, so he’s encouraging them to either bring apples with their lunch or eat them at their home.

This action of the speaker makes the audience act immediately on his proposal. Remember that the more quickly you make your audience members act upon your proposal, the more likely they will adopt it.

Passive Agreement

Passive agreement only requires the audience to agree with the speaker. When the speaker tries to gain a passive agreement, he attempts to make the audience agree with what he is saying or accept the policy without practically doing anything. 

For instance, the speaker argues that the LGBT community should have equal human rights. The speaker attempts to reach the audience’s agreement by presenting encouraging and strong facts without demanding any action from the audience.

The passive agreement’s main goal is to encourage the audience to adopt a specific attitude, value, belief, or behavior, but not necessarily to get the audience members to enact any specific behavior.

Expert Tip

Want to know what are examples of persuasive speeches? Head over to our detailed blog!

To wrap it up, this guide has made the idea of persuasive speech clear to you, and you can easily write an effective speech now.

Writing any type of persuasive speech is a complicated task, but with the help of some good examples, you can pen down a good speech. 

However, if you still feel like you cannot write a good persuasive speech, you can hire a professional writer. is an online essay writing service that provides superb quality speeches at affordable prices. 

You can order your persuasive speech from our speech writing service to leave a lasting impact on your listeners. Our expert and credible writers are synonymous with meeting the client’s expectations. 

Happy Writing! 

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Cathy A.


Cathy A.

Cathy has been been working as an author on our platform for over five years now. She has a Masters degree in mass communication and is well-versed in the art of writing. Cathy is a professional who takes her work seriously and is widely appreciated by clients for her excellent writing skills.

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