Nova A.
Nova A.

Ethos, Pathos, and Logos - Structure, Usage & Examples

5 min read

Published on: Apr 12, 2018

Last updated on: Jan 1, 2023

Ethos, Pathos, and Logos

On This Page On This Page

Argumentative writing is that essential part of academics that is assigned to every student of every level. This rhetorical analysis essay reflects the writer’s skills to form an opinion and how well the audience understands it.

The core element that makes your argumentative paper successful is the persuasion of the readers. If you successfully persuade the audience to your point, the purpose of drafting the content is served.

Persuading the audience requires a writer to use different strategies. These strategies include three major appeals; ethos, pathos, and logos. Continue reading the article to understand the correct usage of rhetorical appeals.

Ethos, Pathos, and Logos Definition

Persuading people from your point of view may sound simple, but in reality, it can be really challenging. This is because convincing the targeted audience requires the writers to use different persuasive appeals keeping in view the writing theme.

All persuasive and argumentative writings, including rhetorical analysis, speech writing, and advertising, convince the audience using different strategies. Aristotle came up with the ‘modes of persuasion that included three major techniques to convince the readers of your argument.

Following are the three appeals. Continue reading to understand the basic definition and purpose of Aristotle’s modes of persuasion.

  1. Ethos

    An ethos sometimes called an appeal to ethics is a mode of persuasion that a writer uses to convince the audience. This appeal uses credibility, authority, and the character of the speaker to make people believe in the specific concept or idea.

    The writer uses the strength of his character to put forward his idea and make people understand and believe it. When drafting any sort of persuasive or argumentative content, this appeal can be really helpful.

    Throughout history, writers from every field have been using this approach to persuade their readers. From Harper Lee’s ‘To Kill a Mockingbird’ to John Steinbeck’s ‘East of Eden’, the use of ethos can be seen.

  2. Pathos

    Pathos is a rhetorical appeal that triggers and aims at the emotions of the people. Writers believe that the best way to persuade people from their writings and speeches is through emotions. People will listen and read anything that will be emotionally charged.

    According to this strategy, the creator of the content forms an argument and defends it using convincing stories and experiences. William Shakespeare used pathos in a lot of work, including Romeo and Juliet.

    Other literary works, like Pride and Prejudice, and The Adventures of Tom Sawyer also used pathos to persuade the audience.

  3. Logos

    As the name suggests, logos is a logical appeal that convinces the audience through facts and other reliable information. In this, the writer forms his standpoint and proves it using a logical fallacy, reasoning, and facts.

    Logos is a Greek word that means ‘reason’ or ‘plan.’ When using this approach to write your essays and papers, keep in mind that strong supporting evidence will be required.

    Many famous works of literature used the logos approach and attempted to convince the audience. These works include:

    • 1984 by George Orwell
    • The Merchant of Venice by William Shakespeare

Usage of Ethos, Pathos, and Logos

Using rhetorical appeals correctly can be difficult, but everything can be learned through practice. If you are assigned an argumentative paper, choose ethos, or pathos to get an emotional response. You can also use logos to present your point logically.

Picking the strategy depends on the theme of the assignment. Not every topic allows a writer to engage the audience’s emotions. Some subjects only require to be discussed logically and factually.

Although appeals depend on the writer’s preference, you still need to learn their usage. In the following passage, examine how writers used different rhetorical approaches to prove their points.

Usage of Ethos

The following examples of the usage of ethos in the content will help you understand the concept better.

  • "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition make me the ideal candidate for your mayor."
  • "Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians. But in the decades of satisfied customers who have come to expect nothing but the best."
  • "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin."

Usage of Pathos

Not sure how to use pathos to appeal and emotionally persuade the audience through your content. Go through the examples provided below:

  • "They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."
  • "You will never be satisfied in life if you don't seize this opportunity. Do you want to live the rest of your year’s yearning to know what would have happened if you just jumped when you had the chance?"
  • "After years of this type of disrespect from your boss, countless hours wasted, birthdays missed, it's time that you took a stand."

Usage of Logos

As logos use logic to defend the writer’s point, it should strike the common sense of the reader. Using logos can be a bit hard compared to the other two devices, but the following examples can help you understand.

  • "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery. We also have video of the suspect breaking in. The case could not be more open and shut."
  • "More than one hundred peer-reviewed studies have been conducted over the past decade. None of them suggests that this is an effective treatment for hair loss."
  • "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."

Ethos, Pathos, and Logos Examples

Still uncertain about making a try on your argumentative or analysis paper? Here are some additional ethos, pathos, and logos examples to help you make your content convincing and persuasive.

Using ethos, pathos, and logos is essential to strengthen your point and to persuade the audience. Without using these rhetorical devices, the readers will not understand the frame of mind of the writer. 

If you are still unclear about the concept and its usage, it is advised to get help from expert analytical essay writer. is an expert essay writer service that helps students with all their academic assignments. 

Be it a rhetorical paper or a persuasive speech, our analytical essay writing service knows how to assist students. Simply place an order at our essay writing service to get in touch with an expert writer at the most reasonable price.

Frequently Asked Questions

How can logos build ethos?

Logos are appealing to logic by offering evidence in support of your argument. It also makes you look knowledgeable because the information demonstrates intelligence on your part, developing ethos for yourself. 

Which is more important: ethos logos or pathos?

Aristotle believed that logos should be the most important of three persuasive appeals. As a philosopher and master of logical reasoning, he thought it was unnecessary to use either ethos or pathos if you present your argument with good reason supported by facts. 

Nova A.


Nova A. (Literature, Marketing)

Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

Keep reading

We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?

No, take me to settings

Website Data Collection

We use data collected by cookies and JavaScript libraries.

Allow Category Purpose Tools


To monitor the performance of our site and to enhance your browsing experience.

For example, these tools enable you to communicate with us via live chat.

Intercom, Salesmachine, Sentry

Marketing and Analytics

To understand user behavior in order to provide you with a more relevant browsing experience or personalize the content on our site.

For example, we collect information about which pages you visit to help us present more relevant information.

Google Analytics 4, ActiveCampaign, FullStory, Google Universal Analytics, Mixpanel, Optimizely Web, SatisMeter, Visual Tagger


To personalize and measure the effectiveness of advertising on our site and other websites.

For example, we may serve you a personalized ad based on the pages you visit on our site.

Bing Ads, Facebook Pixel, Google Tag Manager



We use browser cookies that are necessary for the site to work as intended.

For example, we store your website data collection preferences so we can honor them if you return to our site. You can disable these cookies in your browser settings but if you do the site may not work as intended.

Are you sure you want to cancel?

Your preferences have not been saved.