Cathy A.
Cathy A.

Informative Speech Writing - A Complete Guide

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14 min read

informative speech

Ever been tasked with crafting an informative speech that feels as captivating as it is informative? High school and college students usually get to write these kinds of speeches every now and then. 

It's not just about sharing facts and figures; it's about making the topic come alive. The struggle lies in transforming complex subjects into engaging narratives that resonate with your audience.

Fear not, as we've got your back! 

In this guide, you’ll get to learn how to write an informative speech and find some amazing informative speech topics. You will also get some amazing tips and samples. 

So, let’s get started.

On This PageArrow Down

  • 1. What is an Informative Speech?
  • 2. How to Write an Informative Speech?
  • 3. Types of Informative Speech
  • 4. Informative Speech Examples
  • 5. Informative Speech Topics
  • 6. Do's and Don'ts of Informative Speech Writing

What is an Informative Speech?

An informative speech is a type of speech writing that is delivered to inform the audience about a particular topic. 

It's your guide to delivering knowledge and insights to an audience. But what exactly is it? Well, think of it as a talk designed to educate, inform, and enlighten.

The primary goal is to provide your listeners with valuable information about a specific topic, unlike persuasive speech which intends to persuade the audience.

Importance of Effective Informative Speech

Let's take a look at the importance of delivering an informative speech:

  • Education: Informative speeches play a crucial role in education, helping students grasp complex topics.
  • Knowledge Dissemination: They're a powerful tool to share information, research findings, and insights.
  • Business Success: Effective presentations can influence decisions, making them vital in professional settings.
  • Impactful Advocacy: In advocacy and awareness campaigns, they spread the message effectively.
  • Engagement: Well-crafted informative speeches captivate and retain the audience's attention.

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How to Write an Informative Speech?

Half of the battle of presenting a good informative speech is writing it properly. If you haven’t written an effective speech you can’t make an influence while presenting it. A successful speech keeps the audience engaged and interested in the information being presented.

Here's a step-by-step guide on how to write a winning informative speech:

Step 1: Choose a Topic 

Opt for a topic that's not just informative but also intriguing, something that'll captivate your audience. It's a decision that hinges on the five W's - Who, What, When, Where, and Why.  

Here's how you can navigate this selection process and create a compelling, fact-based speech:

1. Who - Consider Your Audience

Consider your audience. Who are they? What are their interests and preferences? Tailor your topic to resonate with their demographic, whether it's students, professionals, or a general audience.

2. What - Define Your Purpose

What are you passionate about? What knowledge can you share? Your topic should align with your expertise and enthusiasm, ensuring you speak with authority and authenticity.

3. When - Consider Relevance

Reflect on the timing of your speech. Is there a current event or trending topic that's relevant? Speeches about events in the United States or worldwide can be both timely and engaging.

4. Where - Location Matters

Where does your audience's curiosity lie? Think about the geographic or cultural relevance of your topic. Local, global, or universal themes can all be informative if they connect with your audience.

5. Why - Importance and Impact

Lastly, why does your topic matter? What's its significance? Your topic should educate, inform, or inspire your audience, answering the "why" to create a compelling speech.

If you're in need of topic inspiration, explore our informative speech topics blog.

Step 2: Create an Informative Speech Outline

Start by creating a structured informative speech outline, which traditionally consists of an introduction, body, and conclusion. Here's how to structure an informative speech:

Introduction: The Grand Entrance

  • Hook and Attention-Getter: Start with a captivating opening that piques curiosity.
  • Thesis Statement: Clearly state the purpose of your speech, outlining what your audience can expect to learn.

Body: The Supporting Pillars

  • Main Points: Organize your speech into 2-4 main points, each addressing a significant aspect of your topic.
  • Subpoints: Under each main point, include subpoints to provide details, evidence, or examples.
  • Transitions: Smoothly guide your audience from one point to the next, maintaining a logical flow.

Conclusion: The Grand Finale

  • Summary: Recap the key points of your speech to reinforce the main takeaways.
  • Memorable Statement: End with a powerful, memorable statement or call to action, leaving a lasting impression.

With this structure, your informative speech will be well-balanced, engaging, and easy for your audience to follow. It's the blueprint for your speech's success!

Step 3: Write the Introduction

Craft an introduction that hooks your audience from the get-go. Tell them what's in store for the speech, what they'll learn, and why it's important.

Tips for a compelling introduction:

  • Begin with a thought-provoking hook statement to grab attention.
  • Clearly state your speech's specific purpose, keeping it focused.
  • Include a thesis statement that encapsulates the main idea and guides your speech's development.

Step 4: Craft a Strong Body

In the body section, beef up your speech with facts and figures to bolster the credibility of your topic. Make sure to develop your main ideas with precision.

Tips for organizing the body:

  • Define the key ideas related to your topic that warrant emphasis.
  • Arrange your main points in a logical order for easy comprehension.
  • Incorporate real-life examples to bolster your claims.
  • Ensure seamless transitions to lead to the conclusion.

Step 5: Prepare the Conclusion

The conclusion is the heart of your speech, where you distill the essence of your message.

Tips for preparing the conclusion:

  • Restate your thesis statement to remind the audience of your speech's main idea.
  • Add anecdotes or quotes to make your speech memorable.
  • Reinforce the key ideas you've conveyed.
  • Elevate the emotional impact on your audience.

Step 6: Proofread and Edit

Once your writing is complete, the finishing touch is editing and proofreading. Read your speech aloud to assess its flow.

  • Ensure you've used precise language and well-structured sentences.
  • Correct any grammatical or typographical errors to polish your speech to perfection.

With this guide in hand, you're well on your way to crafting an informative speech that not only informs but also captivates and inspires your audience.

Types of Informative Speech

There are many ways to inform the audience about a particular topic. The informative speech is one of those several ways. This speech can be about an object, an event, a concept, or a process.

The table below has different types of informative speeches with descriptions: 

Type of Informative Speech


Explanatory Speeches

Clarify complex concepts and make them easier to understand.

Descriptive Speeches

Paint vivid mental images with detailed insights into a topic.

Demonstrative Speeches

Provide step-by-step guides for teaching or explaining a process.

Definition Speeches

Unpack the meanings of abstract or unfamiliar terms.

Comparative Speeches

Highlight similarities and differences between subjects.

Biographical Speeches

Share life stories, offering lessons or insights about a person's achievements or character.

Informative Speech Examples

Now that you know the process of writing, check out these informative speech examples for students. These sample speeches give you a better understanding of how to organize your content properly.

Let’s take a look: 

Example# 1

Informative Speech about Communication

Ladies and gentlemen, today I'd like to talk to you about a fundamental aspect of our lives—communication. Communication is the cornerstone of human interaction, connecting us in ways that make our world go 'round.

We all communicate daily, but how often do we stop to consider its profound impact? Effective communication involves more than just words; it encompasses body language, tone, and active listening.

In the workplace, clear communication fosters understanding and collaboration, enhancing productivity. In personal relationships, it builds trust and emotional connections.

The digital age has revolutionized communication, making information accessible to a global audience at our fingertips. However, it also challenges us to sift through the noise and misinformation.

By understanding the dynamics of communication, we can navigate this complex landscape. It's a valuable skill, whether you're giving a speech, engaging in a crucial conversation, or even sending a simple text message.

So, let's appreciate the art of communication, learn its intricacies, and use it to forge stronger connections and build a brighter future. Thank you.

Example# 2

Informative Speech about Friendship

Ladies and gentlemen,

Today, I stand before you to delve into the intriguing and heartwarming world of friendship. Friendship is a universal concept that transcends borders, cultures, and ages. It's the invisible thread that weaves together the tapestry of our lives.

At its core, friendship is a beautiful bond formed through trust, shared experiences, and mutual respect. It's a sanctuary where we find solace, joy, and support, a place where our true selves can thrive.

Friendship isn't just a word; it's a spectrum of emotions, from the laughter shared during good times to the comforting presence in challenging moments. It's more than just a casual connection; it's a lifeline.

Through our friendships, we learn empathy, trust, and the power of a lending hand. Research even suggests that strong friendships can lead to a happier, healthier life. So, cherish your friendships, nurture them, and remember that they're not just a part of life; they make life worth living.

In conclusion, let us celebrate this remarkable bond that is friendship. Embrace it, nurture it, and let it enrich your lives, for in friendship, we find the beauty of human connection. Thank you.

Example# 3

 Informative Speech Outline Example 

The Art of Storytelling

I. Introduction
A. Hook: Share a captivating story snippet to engage the audience.
B. Thesis: Highlight the significance of storytelling in human history and communication.
C. Preview: Provide an overview of the main elements to be covered in the speech.u

II. The Historical Evolution of Storytelling
A. Explore the origins of storytelling in ancient civilizations.
B. Discuss the role of oral traditions in preserving cultural heritage.
C. Transition to the modern era of storytelling with the advent of written literature and digital media.

III. The Psychology Behind Storytelling
A. Explain the cognitive impact of storytelling on the human brain.
B. Discuss how storytelling elicits emotions and fosters empathy.
C. Share research findings on the power of relatable narratives.

IV. Components of a Good Story
A. Identify key storytelling elements: characters, plot, setting, conflict, and resolution.
B. Highlight the importance of a well-crafted narrative structure.
C. Provide examples of renowned stories that master these components.

V. The Art of Effective Storytelling
A. Share tips on engaging an audience through captivating openings.
B. Discuss the use of imagery, metaphor, and symbolism in storytelling.
C. Offer advice on creating memorable conclusions that resonate with the audience.

VI. Conclusion
A. Recap the significance of storytelling throughout history and in contemporary society.
B. Leave the audience with a call to appreciate and hone their storytelling skills.

For more samples visit our informative speech examples blog and explore a range of inspirational examples!

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Informative Speech Topics

Presenting information at a high level, backed by supporting material, is always a good idea for an informative speech. Here's a range of fact-based topics that will captivate your audience members and encourage them to listen attentively:

  • The Power of Renewable Energy Sources: A Fact-Based Overview
  • Exploring Artificial Intelligence: How It Shapes Our Future
  • The Wonders of Space Exploration: Beyond Our World
  • Climate Change: Uncovering the Facts and Solutions
  • The Influence of Social Media on Society: A Deep Dive
  • Mental Health Awareness: Shattering the Stigma
  • The History of Cryptocurrency: From Bitcoin to Blockchain
  • The Art of Effective Communication: Building Meaningful Connections
  • Diversity and Inclusion in the Workplace: A Good Idea for Success
  • The Impact of Global Warming on Marine Life: An Urgent Call to Action

Expert Tip

Looking for more topic suggestions? Check out our blog on demonstration speech ideas to get your inspiration!

Do's and Don'ts of Informative Speech Writing

The dos and don'ts can help you create an informative speech that is engaging, informative, and well-received by your audience. Let’s take a look:




Topic Selection

- Choose a topic you're passionate about.

- Ensure the topic is relevant to the audience.

- Avoid controversial or biased topics.

- Don't pick a topic that's too broad or too narrow.


- Conduct thorough research from credible sources.

- Cite your sources and provide references.

- Don't rely solely on one source or biased information.

- Avoid using outdated or irrelevant information.


- Organize your speech with a clear introduction, main points, and conclusion.

- Use a logical and easy-to-follow structure.

- Don't jump between points without transitions.

- Avoid complex or jargon-filled language.


- Provide clear, concise, and accurate information.

- Use visuals, examples, and anecdotes to enhance understanding.

- Don't be overwhelmed with too much information.

- Avoid vague or unclear statements.


- Start with an attention-grabbing opening.

- Use visuals, humor, or storytelling to engage the audience.

- Don't make it overly long or boring.

- Avoid being monotone or emotionless.

Language & Delivery

- Use a conversational and engaging tone.

- Practice your speech for fluency and confidence.

- Don't read directly from a script or slides.

- Avoid filler words like "um" or "uh."

Visuals (if used)

- Use clear and relevant visuals sparingly.

- Ensure visuals support and complement your speech.

- Don't clutter slides with too much text or data.

- Don't rely solely on visuals for content.

To Sum it Up!

If you are good at public speaking but speech writing restricts you from taking part in public speaking events then you are not alone. Many people can deliver an effective speech but writing a speech seems a daunting task to them.

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Our writers know how to craft all types of informative speeches and deliver them on time. All you have to do is place your write my essays online request to have our experts get started on your order.

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Cathy A.


Cathy A.

Cathy has been been working as an author on our platform for over five years now. She has a Masters degree in mass communication and is well-versed in the art of writing. Cathy is a professional who takes her work seriously and is widely appreciated by clients for her excellent writing skills.

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