Caleb S.
Caleb S.

Key Elements of Press Release You Need to Know

6 min read

Published on: Aug 25, 2019

Last updated on: Nov 29, 2023

Elements of Press Release

There are many different reasons for writing and publishing a press release. The main purpose is to get media attention, make the news, and generate publicity. 

Press releases are cost-effective marketing as compared to paid distribution, to create brand awareness before a product launch. 

In this blog post, we'll dive into the essential parts of a press release. By using these key elements, you'll not only catch the eye of news outlets but also boost your brand on social media. 

Let's explore how these simple elements can help you!

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Defining Press Release

A press release is a brief news story specifically written by a public relations professional. It is only sent to the targeted people in the media industry. 

It is also known as a news release. It is a brief document that outlines the main facts of a story in a journalistic way. 

The main purpose of writing a press release is to pique the interest of the journalist or get media coverage. The press release should contain the information in a widely accepted format to help the journalist produce a compelling narrative.

It should be read like a news story, written in the third person, and cite quotes and sources containing important press release information.

What are the Essential Elements of a Press Release?

The key to writing a great press release lies in its ability to grab the reader’s attention with its interesting headline and to explain everything that the reader must know. 

Though there are several types of press releases, almost all of them share certain similar elements.

For writing any type of press release, here are the key elements of a strong press release that you must include. 


A press release must have a compelling headline. A headline aims to grab the journalist’s attention and provide an overview of why your story is newsworthy.

Here is an example to help you understand:

Revolutionary Tech Startup Launches AI-Powered Solutions to Redefine Digital Commerce


The dateline is included in the initial line of the first paragraph that contains the information of release date, state, and city. 

Don’t forget to include the date in the first line to let the journalists know that they are receiving current information. 

Let’s take a look at the example below:

New York, NY – October 14, 2023 – Today marks a significant milestone for...

For Immediate Release

This should appear on the upper left side of your press release under your letterhead. Each letter should be capitalized. 

Contact Information

Include the media contact information at the start, which includes the name, email address, phone number, and other media contact details of the person distributing the press release. 

Here is an example to help you understand better:

Contact Information:

Media Contact: John Doe


Phone: 123-456-7890

Lead Paragraph

Remember, journalists are reading a lot of press releases. To make your press release stand out, keep the lead paragraph informative and to the point. 

Be sure to answer “what, who, when, why, and where” in this paragraph. 

All the core details about your announcement should go here and the rest of the press release should include all the supporting information. 

Let’s take a look at the example paragraph below:

San Francisco, CA – November 25, 2023 – XYZ Tech, a leading innovator in cutting-edge technology solutions, proudly announces the launch event for its latest flagship product, the QuantumX Pro. Scheduled for December 10, 2023, at the Grand Hall, San Francisco, this event marks a pivotal moment for tech enthusiasts and industry professionals alike.

The QuantumX Pro launch aims to revolutionize user experiences, offering unparalleled speed, functionality, and innovation in the realm of personal computing. This highly anticipated product embodies XYZ Tech's commitment to redefining technological standards while catering to the evolving needs of a digital world.

The Body Section

The body section which consists of two to several paragraphs, explains details, background, statistics, and some other relevant information.

Make sure you are following the pyramid structure, which includes starting from the first most information to the second most information and so on. 

Here is an example:

The suite includes cutting-edge algorithms that streamline user experiences, enhancing interaction and personalization. These solutions are poised to disrupt conventional e-commerce practices by...

Supporting Quotes

This section focuses on creating credibility for the press release. Quotes are one of the essential elements of a good press release. 

Since most of the press releases consist of facts, Including a quote is a great opportunity to bring your details to life. 

Here is an example to help you understand better:

According to CEO Jane Smith, "Our mission has always been to revolutionize the digital experience. With these groundbreaking innovations, we're taking a monumental step towards..."

Call to Action

Always close your press release with a call to action. Never leave your readers digging for more information.

A call to action is one of the effective elements of a press release that can help you engage with your readers. 

Here is an example of how you can do that:

Discover the future of digital commerce by exploring our AI-driven solutions today. Join us in reshaping the way the world shops online!

Engaging Details

To engage the readers in your story, you need to include specifics. Try to go beyond the what, who, why, where, and when details and paint an image of how all this information comes together. 

Without these details, your press release will be dull and generic and won’t have something to grab the reader’s attention. 

Here is how you can achieve that in your press release:

Picture a future where every interaction online feels tailor-made for you—an ecosystem where technology anticipates your needs, simplifying and enhancing your digital journey.


The boilerplate is a brief paragraph containing information about the company that you are referring to. Here you have to provide some independent background information. 

Here is an example of boilerplate in a press release:

XYZ Tech is a pioneering force in AI-driven solutions, committed to transforming digital experiences. With a focus on innovation and user-centric design, XYZ Tech continues to redefine industry standards.

Expert Tip

If you want to improve your press release, take a look at this press release format guide to learn the structure and formatting process!

Press Release Sample

Writing a press release that gets picked up by news outlets is not an easy task. Here you will find a great press release example that you can use and learn how to target your audience. 

Expert Tip

Exploring a well-written press release example will help you understand the elements in your press release. 

So there you have it!

Now you know what are the elements of a press release. A press release, if written and formatted correctly, is a great way to gain visibility from good media outlet coverage. 

However, it is not easy for everyone to write a great press release, and that is where the best writing service comes in to help. 

At, you can provide your level of involvement. We will create a press release based on your provided information.

Caleb S.


Caleb S. (Literature, Marketing)

Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. He is an expert in his craft and takes great pride in helping students achieve their academic goals. Caleb is a dedicated professional who always puts his clients first.

Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. He is an expert in his craft and takes great pride in helping students achieve their academic goals. Caleb is a dedicated professional who always puts his clients first.

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