Caleb S.
Caleb S.

Press Release Distribution Guide for Your Help

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11 min read

Press Release Distribution

Securing media coverage is crucial for small businesses, and an impactful press release is the key. 

However, achieving media visibility requires strategic press release distribution. This guide provides a detailed walkthrough to help you effectively distribute your press release and get maximum exposure.

On This PageArrow Down

  • 1. What is Press Release Distribution?
  • 2. How to Distribute a Press Release?
  • 3. Top Press Release Distribution Services
  • 4. Tips for Press Release Distribution

What is Press Release Distribution?

A press release distribution is the process of sending out your news release to targeted journalists and other selected members of the media. 

The main aim of distributing a press release is to get coverage in media databases such as news bulletins, radio, newspapers, blogs, or podcasts. In this way, you are presenting your brand in front of a huge audience. 

Why Distributing Your Press Release Matters?

Sending out your press release to the right places is super important for people to know about your business. When the media covers your press release, it's like a spotlight on your business, making more people aware of it. 

This not only helps your business show up more on search engines but also brings in more local customers and leads. It's like giving your business a megaphone so more people can hear about it!

Benefits of Distributing a Press Release -

Effective press release distribution holds the key to unlocking several advantages for your business:

  • Enhanced Visibility: Distributing your press release ensures that your news reaches a wider audience, increasing visibility and brand recognition.
  • Credibility Boost: Media coverage, facilitated through distribution, adds credibility to your brand, establishing it as a reliable source of information.
  • Search Engine Optimization (SEO): Improved search engine visibility contributes to a stronger online presence, positively impacting your SEO efforts.
  • Increased Local Engagement: Reach local audiences and drive traffic to your business in specific geographic regions.
  • Lead Generation: Effectively distributed press releases contribute to generating more leads for your products or services.

How to Distribute a Press Release?

To distribute your press release, you don’t necessarily need a million contacts. However, taking strategic steps can make it reach the right people. 

Here are some tips to guide you through the process:

Identify Your Audience

Before sending out your press release, pinpoint the audience you want to reach. Consider the interests and focus of journalists and media outlets that align with your story.

Build a Targeted Media List

Create a list of journalists and media contacts who have covered similar topics. Use online platforms and news sources to identify relevant individuals and outlets.

Craft a Compelling Pitch

Your email pitch is crucial. Keep it concise, focused, and engaging. Highlight the key points of your press release and explain why it's newsworthy.

Utilize Email Effectively

Email is a preferred method for many journalists. Ensure your email subject line is attention-grabbing and the body of your email is well-structured with all necessary information.

Timing Matters

Be strategic about when you send your press release. Mornings are often considered optimal but research the best times for your specific industry or audience.

Follow Up Strategically

A well-timed follow-up can reinforce your story, but avoid overdoing it. If your initial pitch doesn't receive a response, consider a polite follow-up after a reasonable period.

Leverage Social Media

Utilize platforms like LinkedIn and Twitter to connect with journalists and share your press release. Many journalists actively use social media, and it can be an additional channel for visibility.

Consider Multimedia Elements

Enhance your press release with multimedia elements such as images, infographics, or videos. Visuals can make your story more appealing and shareable.

Personalize Your Approach

Tailor your pitches to each journalist or media outlet. A personalized approach shows that you've done your homework and increases the likelihood of grabbing their attention.

Use Press Release Distribution Services

Consider reputable press release distribution services to amplify your reach. These services have established networks and can efficiently disseminate your press release to a broader audience.

Top Press Release Distribution Services

Distributing your press release can be just as challenging as crafting the release itself. Luckily, there's a solution: press release distribution services. These services make it easier to get your press release in front of the right audiences without the hassle of doing it all manually.

Here's a closer look at some of the best online press release distribution services:


Newsdirect -

News Direct is a modern PR tool designed for today's professionals. Unlike traditional methods, it offers an efficient and user-friendly approach to distributing and creating content. With access to global media agencies and outlets, News Direct allows precise targeting based on regions, industries, languages, and cultural groups.


Yahoo -

Yahoo Finance brings together news from various sources, including company press releases via newswire companies. It's a significant platform for businesses aiming to increase visibility and reach a wide audience, particularly in the financial domain.


DigitalJournal -

DigitalJournal provides flexible PR distribution packages, allowing users to customize plans according to their needs. It introduces a simple and affordable way to get press releases featured on AP News.


ZepPRWire -

ZEX PR Wire offers a solid solution for those wanting to kickstart their own business. Reseller Packages enhance profitability, while the White Label solution helps in building a brand with good margins.


Benzinga -

Getting your press release on Benzinga can enhance visibility and credibility. With PR Distribution's expertise, your story is sure to catch the right eyes, benefiting from years of experience in media placement.


Newswire -

Newswire is perfect for businesses expanding beyond local markets. It offers multitarget layering to reach audiences at local, state, and regional levels, providing a comprehensive solution for businesses aiming to increase media presence.


eReleases -

eReleases boasts a vast media database, nurturing relationships with publishers, influencers, and reporters for over two decades. With a commitment to increased engagement, eReleases includes curated emails in its distribution process, making it a noteworthy service for businesses seeking broader visibility.

EIN Presswire

EIN Presswire -

EIN Presswire stands out for its quick review process, typically approving releases within an hour during regular weekday hours. With a user-friendly dashboard that populates within two hours of distribution, EIN Presswire provides quick and efficient access to valuable insights.


Meltwater -

Meltwater's Press Release Distribution Service is part of its media intelligence and PR solutions suite. Catering to businesses aiming to reach media outlets, journalists, bloggers, and stakeholders, Meltwater offers a holistic approach to press release distribution within its comprehensive suite of services.

PR Distribution

PR Distribution -

PR Distribution offers diverse packages with unlimited word count, multi-tiered editing processes, and access to major news outlets such as ABC and NBC. With a focus on providing comprehensive distribution options, PR Distribution caters to businesses looking for effective and wide-reaching PR solutions.

PR Newswire

PR Newswire -

PR Newswire is a well-established platform connecting businesses to leading publishers across various industries. With a vast network of websites and email subscribers, PR Newswire empowers businesses to choose the most suitable distribution channels for their brand, ensuring effective and targeted reach.


Presswire -

Presswire boasts a live global database, allowing direct distribution to journalists most likely to pick up a story. With an advanced analytics platform providing insights on press release interactions, Presswire offers businesses valuable information on their release's performance, including who opened it, forwarding frequency, and reading duration.

PR Fire

PR Fire -

For around $65, PR Fire gets your press release to selected journalists and publications within four hours. You'll also receive a report within a couple of days, showing the success of your campaign.

PR Web

PR Web -

PR Web allows you to upload your news release, including media files, and distribute it to chosen journalists and publications. With an analytics dashboard, 24/7 support, content proofreading, and communications cloud integration for subscribed customers, PR Web offers a comprehensive distribution service.

ResponseSource Press Release Wire

ResponseSource Press Release Wire -

Widely used by PR professionals, ResponseSource Press Release Wire provides various tools for public relations. Pricing options vary, such as around $110 for ad hoc users or package deals for frequent press release distribution.

Business Wire

Business Wire -

Business Wire is a reputable press release distribution service that sends releases to investors, bloggers, websites, social networks, and other target audiences. With over 15 newsrooms globally, Business Wire caters to the unique needs of experts and news media.

24-7 Press Release

24-7 Press Release -

Ideal for small businesses, 24-7 Press Release offers a basic package for $49, sending your press release to over 50 premium media sites. You'll also receive a report if your news story gets picked up.

Consider these services for distributing press releases related to products, services, articles, or any other relevant information. It's a convenient way to enhance your reach and get your news noticed by the right people.

Tips for Press Release Distribution

Before sending out your press release, consider these expert tips:

  • Journalists do not spend a lot of time going through PRs, so it's crucial to write a press release that captures attention swiftly. To make your PR brief and to the point, filter out unnecessary information that does not add value to the reader. 

    The best approach is to break down your information into easy-to-understand bullet points. This is the most appropriate press release format that journalists prefer to receive. 

  • Double-check if you are targeting the right publications. For that, make sure your chosen distribution service is a good fit. For example, sending your health press release to a sports reporter is not a good choice, right? So, it is important to double-check PR newswire for journalists on your distribution list that are industry-specific. 

  • Make sure your story is newsworthy. Before sending your press release go through your press release and check if it is too promotional. Keep in mind that journalists do not turn any press release into a news story. They give you free publicity only if your stories are newsworthy and can entertain their audiences. 

  • Don’t forget to include your contact information in your press release. It is one of the important elements of press releases that you must include. Imagine a reporter finds your story interesting, but no information is available in your press release to contact you. 

    Remember, the journalist will not have to find out how to contact you. You will have to provide your contact information and make it easy for them to get in touch with you. 

Now you know the important steps to distribute your press release and increase your chances of getting media coverage. 

But remember, only those press releases are picked that are professional and have something newsworthy. So, take time and refine your story until you succeed. 

You can also take help from a professional essay writing service to help you choose the right words to describe your business offering for a better impact.  

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Caleb S.


Caleb S.

Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. He is an expert in his craft and takes great pride in helping students achieve their academic goals. Caleb is a dedicated professional who always puts his clients first.

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