Press Release Distribution: Best Services and How to Do It Right

What is Press Release Distribution?

A press release distribution is the process of sending out your news release to targeted journalists and other selected members of the media. 

The main aim of distributing a press release is to get coverage in media databases such as news bulletins, radio, newspapers, blogs, or podcasts. In this way, you are presenting your brand in front of a huge audience. 

Why Should You Submit a Press Release?

Sending out your press release to the right places is super important for people to know about your business. When the media covers your press release, it's like a spotlight on your business, making more people aware of it. 

This not only helps your business show up more on search engines but also brings in more local customers and leads. It's like giving your business a megaphone so more people can hear about it!

Distributing a press release also has these benefits:

• Enhanced Visibility: Distributing your press release ensures that your news reaches a wider audience, increasing visibility and brand recognition.
• Credibility Boost: Media coverage, facilitated through distribution, adds credibility to your brand, establishing it as a reliable source of information.
• Search Engine Optimization (SEO): Improved search engine visibility contributes to a stronger online presence, positively impacting your SEO efforts.
• Increased Local Engagement: Reach local audiences and drive traffic to your business in specific geographic regions.
• Lead Generation: Effectively distributed press releases contribute to generating more leads for your products or services.

Top 17 Press Release Distribution Services

Choosing the right press release distribution service can be crucial for maximizing the visibility of your announcement. The right platform helps ensure your news reaches the appropriate audience, media outlets, and social media professionals.

Below is a list of 17 top distribution services that are known for their reach, affordability, and effectiveness in getting your press releases noticed.

Newswire

Newswire is perfect for businesses expanding beyond local markets. It offers multitarget layering to reach audiences at local, state, and regional levels, providing a comprehensive solution for businesses aiming to increase media presence. 

eReleases

eReleases boasts a vast media database, nurturing relationships with publishers, influencers, and reporters for over two decades. With a commitment to increased engagement, eReleases includes curated emails in its distribution process, making it a noteworthy service for businesses seeking broader visibility.

EIN Presswire

EIN Presswire stands out for its quick review process, typically approving releases within an hour during regular weekday hours. With a user-friendly dashboard that populates within two hours of distribution, EIN Presswire provides quick and efficient access to valuable insights.

Meltwater

Meltwater's Press Release Distribution Service is part of its media intelligence and PR solutions suite. Catering to businesses aiming to reach media outlets, journalists, bloggers, and stakeholders, Meltwater offers a holistic approach to press release distribution within its comprehensive suite of services.

PR Distribution

PR Distribution offers diverse packages with unlimited word count, multi-tiered editing processes, and access to major news outlets such as ABC and NBC. With a focus on providing comprehensive distribution options, PR Distribution caters to businesses looking for effective and wide-reaching PR solutions.

PR Newswire

PR Newswire is a well-established platform connecting businesses to leading publishers across various industries. With a vast network of websites and email subscribers, PR Newswire empowers businesses to choose the most suitable distribution channels for their brand, ensuring effective and targeted reach.

24-7 Press Release

Ideal for small businesses, 24-7 Press Release offers a basic package for $49, sending your press release to over 50 premium media sites. You'll also receive a report if your news story gets picked up.

Presswire

Presswire boasts a live global database, allowing direct distribution to journalists most likely to pick up a story. With an advanced analytics platform providing insights on press release interactions, Presswire offers businesses valuable information on their release's performance, including who opened it, forwarding frequency, and reading duration.

PR Fire

For around $65, PR Fire gets your press release to selected journalists and publications within four hours. You'll also receive a report within a couple of days, showing the success of your campaign.

PR Web

PR Web allows you to upload your news release, including media files, and distribute it to chosen journalists and publications. With an analytics dashboard, 24/7 support, content proofreading, and communications cloud integration for subscribed customers, PR Web offers a comprehensive distribution service.

ResponseSource Press Release Wire

Widely used by PR professionals, ResponseSource Press Release Wire provides various tools for public relations. Pricing options vary, such as around $110 for ad hoc users or package deals for frequent press release distribution.

Business Wire

Business Wire is a reputable press release distribution service that sends releases to investors, bloggers, websites, social networks, and other target audiences. With over 15 newsrooms globally, Business Wire caters to the unique needs of experts and news media.

Newsdirect

News Direct is a modern PR tool designed for today's professionals. Unlike traditional methods, it offers an efficient and user-friendly approach to distributing and creating content. With access to global media agencies and outlets, News Direct allows precise targeting based on regions, industries, languages, and cultural groups.

Yahoo

Yahoo Finance brings together news from various sources, including company press releases via newswire companies. It's a significant platform for businesses aiming to increase visibility and reach a wide audience, particularly in the financial domain.

DigitalJournal

DigitalJournal provides flexible PR distribution packages, allowing users to customize plans according to their needs. It introduces a simple and affordable way to get press releases featured on AP News.

ZexPRWire

ZEX PR Wire offers a solid solution for those wanting to kickstart their own business. Reseller Packages enhance profitability, while the White Label solution helps in building a brand with good margins.

Benzinga

Getting your press release on Benzinga can enhance visibility and credibility. With PR Distribution's expertise, your story is sure to catch the right eyes, benefiting from years of experience in media placement.

Tips for Press Release Distribution

Before submitting your press release, consider these expert tips:

Journalists do not spend a lot of time going through PRs, so it's crucial to write a press release that captures attention swiftly. To make your PR brief and to the point, filter out unnecessary information that does not add value to the reader. 

The best approach is to break down your information into easy-to-understand bullet points. This is the most appropriate press release format that journalists prefer to receive. 

Double-check if you are targeting the right publications. For that, make sure your chosen distribution service is a good fit. For example, sending your health press release to a sports reporter is not a good choice, right? So, it is important to double-check PR newswire for journalists on your distribution list that are industry-specific. 

Make sure your story is newsworthy. Before sending your press release go through your press release and check if it is too promotional. Keep in mind that journalists do not turn any press release into a news story. They give you free publicity only if your stories are newsworthy and can entertain their audiences. 

Don’t forget to include your contact information in your press release. It is one of the important elements of press releases that you must include. Imagine a reporter finds your story interesting, but no information is available in your press release to contact you. 

How to Submit a Press Release

Submitting a press release is more than just hitting 'send'—it requires a strategic approach to ensure your message reaches the right audience and gains media attention. 

Let’s go through the key steps to successfully submit your press release.

Find Journalists Interested in Your Press Release

Before submitting a press release, it’s crucial to identify the right journalists. Research those who cover stories related to your industry or topic. Look at publications, blogs, or media outlets where your news could naturally fit. Journalists who specialize in your niche are more likely to pick up your press release.

Collect Contact Details

Once you’ve found potential journalists, gather their contact details. Check their publication's website, LinkedIn, or Twitter profiles for publicly available email addresses. Avoid using general emails like "info@website.com" unless there's no alternative.

Write a Compelling Pitch

Your pitch is what will grab the journalist's attention. Keep it concise and relevant, explaining why your press release is newsworthy. Highlight key details upfront to make the journalist want to read more.

Create an Engaging Subject Line

The subject line is the first thing journalists will see, so it needs to stand out. Be clear, direct, and engaging. Your subject line should summarize the main point of your press release in a way that sparks curiosity.

Send Your Pitch at the Right Time

Timing is everything. Avoid sending your press release on weekends or late afternoons. Early mornings or mid-week are often the best times. Also, consider time zones if you're reaching out to journalists in different regions.

Follow-Up on Your Submission

If you haven’t heard back within a few days, send a polite follow-up email. Keep it short and offer to provide any additional information. Persistence can pay off, but be careful not to come across as pushy.

Press Release Distribution Mistakes You Should Avoid 

When distributing a press release, avoiding certain mistakes is key to ensuring your message reaches the right audience and has the intended impact. 

Here are three common mistakes:

Your Press Release is Too Long

A press release that's too lengthy can lose readers' attention quickly. Journalists and media professionals often skim through hundreds of press releases daily, so a concise and well-structured document is essential. Aim for a length between 300-500 words. Focus on the key points of your story and avoid unnecessary details or jargon.

You're Targeting the Wrong People or Publications

One of the most critical aspects of distribution is knowing your audience. Sending your press release to irrelevant publications or people can lead to your story being ignored. Research the media outlets and journalists that cover your industry or the specific topic of your release. Personalizing your outreach will increase the chances of your story being picked up.

Your Story Needs to Be Newsworthy Enough

A press release is meant to announce something significant or relevant. If your story lacks newsworthiness, no amount of perfect formatting or strategic distribution will compensate. Before writing your press release, ensure that your announcement has a hook that will capture media attention, whether it’s an important company milestone, product launch, or industry-changing event.

In conclusion, effective press release distribution can make all the difference in getting your story noticed by the media and your target audience. By selecting the right service, submitting your release strategically, and avoiding common mistakes, you can boost your brand’s visibility and credibility. 

So, take the steps outlined here, and watch your brand get the attention it deserves!

At MyPerfectWords.com, our expert press release writers can craft a compelling press release to effectively market your product or service. 

If you have important news to share, reach out to our essay writing service today!