Get Started With Great Press Release Examples

Understanding What a Press Release Is

Before coming to the examples, we’ll briefly discuss what is a press release at first. 

A press release is an official document that an organization releases for media outlets for coverage and to attract potential customers. 

Typically, we use numerous names for a press release, i.e., press statement, media release, and news release. Written in a journalistic style, a press release includes information such as who, what, when, where, why, and how.

The primary goal of a press release is to attract media attention and generate coverage to create brand awareness among the target audience. For such documents, there is a specific press release format that you should follow.

Below is a commonly accepted sample press release format:

Now, let’s get straight to the press release examples.

Press Release Examples

Usually, a press release is based on the inverted pyramid principle. It starts with the most important details and ends with contextual information for all types of press releases. This way, you can easily convey your message to the target audience.

Here, you can find a free press release template to learn how to write a great news release that can maximize your success: 

The below examples will help you to write a product launch press release for an event or partnership, etc. These best press release examples cover various press release scenarios.

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Amazon Press Release

An Amazon press release is a news announcement issued by Amazon itself. Amazon issues press releases to inform the public about the launch of new products, services, initiatives, or any other company developments. 

Here, you can take a look at an Amazon press release example for a better understanding:

Police Department Press Release

A Police Department press release is issued to share essential information with the public and media regarding law enforcement. These releases cater to a variety of topics like crime, investigations, arrests, etc. 

Here is a real-world example of a Police Department press release: 

Book Press Release

For a newly published book, the authors issue a book release to generate interest among journalists, bloggers, and media coverage. Through a book press release, the published aims to increase sales.

See this example of a book press, released in 2017:

In the following section, you can find some brilliant examples of press release documents for different occasions: 

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Press Release Writing Tips

Here are some expert tips that you can follow for writing a great press release.

• Third-Person Perspective:

Always write from the third-person perspective, excluding 'I' and 'we' except in direct quotes. This enhances professionalism and objectivity.

• Reader-Focused Writing:
  

Write by keeping your readers in mind. Before writing your press release, understand their concerns and perspectives. 

• Quick Overview Tactics:

Always start your press release with three bullet points to summarize the whole news for the reader

• Conciseness is Key:

Keep the release to one page, aiming for 400–500 words for impact and accessibility

• Comprehensive Contacts:

Don’t forget to add your media contact information which includes your email address, phone number, and social profile links

• Provide Context with Background Information:

Always include background information in your press release to ensure a comprehensive understanding of your product or service

• Trim Unnecessary Details:

A press release is not the place for unnecessary and inefficient information. Make your points clear and remove those phrases that don’t help clarify your point

• Error-Free Precision:

Review your press release to avoid grammar and spelling mistakes before the press release distribution for targeted journalists and publications

To conclude, with the help of comprehensive examples in this blog, you can write a press release document that holds high value in front of media outlets. We’ve included everything you need in this blog, from sample formats and examples to expert tips just for you.

But if you still think that you could benefit from expert assistance, you don’t have to worry!

Our professional writing service can help you with your press release, allowing you to distribute a document that helps you reach the targeted audience effectively.

Get help from our expert writers for a winning press release document at budget-friendly rates. We can help determine what information is most important and ensure it gets published as soon as possible!

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