Barbara P
Barbara P

Visual Analysis Essay Writing Guide - Format & Samples

13 min read

Published on: Feb 1, 2020

Last updated on: Dec 19, 2022

Visual Analysis Essay

On This Page On This Page

A visual analysis essay is quite different from other types of academic essays. Common types of essays are descriptive, narrative, argumentative, but a visual analysis is different from these.

Visual analysis essays are usually written for History, Art, and English classes. The main thing about this type of essay is the use of visual analysis concepts in a written form.

It may sound difficult to write a visual analysis essay, but it can be done in simple steps by following the right approaches. Personal responses are one of the important factors in writing a great visual analysis essay.

In this blog, we will discuss how to write a visual analysis essay. Follow the guide and get a hand on some interesting topics for getting started. You can also find an example of a visual analysis essay for better understanding.

Visual Analysis Essay Definition

A visual analysis essay basically requires you to provide a detailed description of a specific visual display. In doing so, you need to analyze the visual display and describe the elements in detail. You will also need to explain how different concepts fit together and make the whole visual stand out.

Moreover, these concepts include basic visual elements and principles of design. Therefore, students need to understand these concepts for writing an effective visual analysis essay. For analyzing an image or any other visual that has some amount of graphical element in it, you look at:

  • The audience
  • How an image is formed
  • The historical context

These are the pre-writing for a visual analysis essay.

The style and language used in a visual analysis essay should be clear and precise. Please note that the language used in the essay should be descriptive. In simpler words, a visual analysis essay should describe a piece of art, image, or any other visual work. This essay should reveal a specific feature or examine the artwork as a whole from your point of view.

One of the most specific things in writing a visual analysis essay is that it is brief and precise. But if your essay requirements note vice versa, you will have to follow the instructions. As with any type of essay, a visual analysis essay structure also consists of an introduction, body paragraphs, and a conclusion.

Order Essay

Paper Due? Why Suffer? That's our Job

Visual Elements of a Visual Analysis Essay

One of the concepts that you should consider for writing a visual analysis essay is visual elements. These elements give a visual representation of its visual characteristics. It is not possible for a student to analyze the image or visual display without mentioning how these elements fit the subject’s characteristics. Below you can find the common visual elements of a visual analysis essay.

CompositionThe element composition describes how things relate to each other. When you are analyzing an image, focus on answering questions related to composition. These questions include what the primary figure is, how other figures are placed, and what is left out.
Elements of designGenerally, artists use several elements to create an image. When writing a visual analysis essay, it is important to get familiarized with these elements. These include color, size, shape, lines, and other elements.
Focal pointIt is the part of the image that the artist draws the audience’s attention. Understanding the focal point helps you in understanding the overall meaning of the image.
ColorWhen writing a visual analysis essay, you must describe how colors affect the image. You should focus on the colors and how it affects the overall tone and mood of the image.
LineThis is about the actual lines presented in the image. You need to describe how lines help grab the audience’s attention toward the specific parts of the image.
TextureIt is about how smooth or rough an object is. A texture can either be real on two-dimensional art or three-dimensional art.
shapeIt is about how the artist uses various shapes in the image. It includes ovals, circles, squares, and rectangles. You should describe what shapes are used by the artist and what they represent.
FormIt refers to the aspect of light and shading. Through this element, the writer can make 2D objects appear like 3D objects. You should focus on where the writer has used light and shading to enhance aspects of their work.
ValueIt refers to the degree to which the artist has used dark and light aspects in some specific parts of the work. You should discuss how the artist has used these elements in their work.
SizeIt is about the overall size of the image with a relative size of figures provided in it. You should explain why the artist has selected a particular image size and why different objects have different sizes.
Symbolic elementsIt refers to the use of objects with a symbolic meaning in the image. You should identify whether the image has symbolic objects in it and what they represent.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you to identify and explain the characteristics of the image or the visual display.

BalanceIt refers to the distribution of different visual elements in the image. You should describe images by addressing symmetrical, asymmetrical, and radical balance.
EmphasisIt refers to the object that draws the audience’s attention when they look at the image. You should discuss how the artist has different elements such as color, size, shape, and others to enhance some parts of the image.
MovementIt refers to the use of objects in the image or visual display repeatedly. You should identify objects or symbols used repeatedly in the image.
PatternWhen writing a visual analysis essay, you must describe how colors affect the image. You should focus on the colors and how it affects the overall tone and mood of the image.
ProportionThis principle is about whether the relationship between objects in the image or visual display is realistic or not. Explain what the artist tried to convey through their artwork.
VarietyTo what extent the artist has used elements in the image to influence the audience’s perception. You should explain how different elements are used in the image to create a certain mood or meaning.
ContrastIt refers to the use of opposing elements. You need to describe the contrasting elements and if they affected the overall quality of the image.
HierarchyIt refers to the degree to which people viewing an image can process it. This principle indicates the importance of color, size, and other elements in an image.
RhythmThis principle is about the use of spaces between repetitive elements. There are different types of rhythms, and you should describe how the writer has used the rhythms in the image.
LayoutIt refers to the use of objects in the image. It is basically about the distribution and placement of objects and symbols in the image. You need to explain how the artist has used different objects and how they are placed in the image.

How to Write a Visual Analysis Essay?

Here are the steps that you need to follow for writing a visual analysis essay.

Let’s discuss them in detail.

1. Gather General Information

To begin the writing process, you need to gather information on the following aspects.

    • Who and what does the artwork represent?
    • Who is the author of the piece?
    • Who did the artist create the work for?
    • When and where was the work created?
    • Where was this work displayed for the first time?
    • What medium was used, and why was that medium important? Identify which materials were used?

2. Describe the Painting

The next thing that you need to do is identify what the image depicts. This section is like an abstract in which you need to summarize all the visible aspects. The following are the most important features that you need to look for.

    • Identify the characters and what they represent?
    • If you are analyzing a classical painting, identify the story on which the story is based.
    • Describe the overall mood of the painting.
    • Write about the main setting.

3. A Detailed Analysis

This is the most time-consuming section of the essay. Here you need to look at the art elements and the principles of design of the work. (discussed in the above section)

Each artwork is unique, so think about the art elements and design principles you will use in your essay.

4. Visual Analysis Essay Outline

It is best to use the five-paragraph format for your visual analysis essay. If you are analyzing a painting, take the most significant elements of it and discuss those in relation to your thesis.

The elements and aspects are discussed in the following sections.

    • Introduction

      This is the first paragraph of a visual analysis essay in which you need to provide some basic information on the topic. After introducing the topic, briefly provide information on the following points.

      • Provide a brief description of the painting and the artist.
      • Describe the key elements in the painting.
      • Add an interesting fact about the artist or the painting.
      • Don’t forget to add an attention grabber at the start.

      The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay.

    • Body Paragraphs

      In the body section, you need to explore the artwork in detail. Defend your thesis with three or more ideas. Write and analyze the piece as a whole, the technique being used, shape, color, and everything else to support your thesis.

      You should only address those elements of the artwork that defends your thesis. Present all the details logically and discuss the relationship between the objects. In response to a visual argument created by the artist, you should also consider your thoughts about the artwork under analysis.

    • Conclusion

      Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written. Here you need to strengthen your thesis one more time.

5. Citation

Standard citation rules apply to visual analysis papers. Include a source cited page and list down all your sources.

6. Edit & Revise Your Essay

Once you are done writing your essay, edit and proofread your essay to make sure it is free of any language mistakes.

How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

  • Description - It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
  • Reflection - For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
  • Formal analysis - Consider the visual components and concepts. How are they shown in the photo?
  • Historical analysis - For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

  • Medium, size, and technique - What kind of material is it? Is it carved in a negative or positive method?
  • Color and lightning - Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
  • Human body and scale - Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
  • Function - What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
  • Composition - Examine the placement of the piece and determine whether there is a focal point.

Tips to Write a Visual Analysis Essay on a Sculpture

The following are the components of a sculpture analysis:

  • Description - Examine the sculpture to see what it represents. For example, the figure may be an athlete, a Greek God, a poet, or anything else. Consider their posture, physique, and clothing.
  • Formal analysis - The emphasis here is on visuals. Discuss the color, form, method, and medium of your painting.
  • Contextual analysis - If you wish to include a contextual analysis, you may discuss the sculpture's functionality and how it expresses ideas and sentiments from that era. Mention its historical and cultural significance as well.

Technical data, such as the type of stone or concrete used in the piece, may also be important when it comes to sculptural analysis.

  • The size of the sculpture
  • Medium or Material
  • The correct state
  • Display

Order Essay

Tough Essay Due? Hire Tough Writers!

Advertisement Visual Analysis Essay

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

  • text elements,
  • font,
  • illustrations,
  • composition.

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

  • Audience - Who is the advertisement meant to attract?
  • Purpose - What message does the photo try to get across to the audience?
  • Design - What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
  • Strategies - Is there any humor, celebrities, or cultural allusions in the graphic's message?
  • Medium - Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
  • Context - What are the characters in an ad? Where are they positioned?
  • Subtext - Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay sample papers that you can read to understand this type of essay better.

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

  • Make a review of your favorite Hollywood production and discuss the visual arts involved.
  • Write about the use of color and action in TV commercials.
  • Discuss how the brand name is displayed in digital media campaigns.
  • Discuss different types of emotional appeals used in web ads
  • What is the special about Cleo Award-winning ads?
  • How advertising affects our life?
  • What type of advertising is most effective?
  • What is the importance of art and culture in our life?
  • How has art changed over the last 50 years?
  • The use of colors in marketing and advertising.

If you have gone through the whole article and are still unsure how to start your essay, we can help you.

Our professional essay writers at can help you with your visual analysis essay assignment. Contact us with your order details, and we will get it done for you.

We provide the best essay writing service that you can trust for better grades. Place your order now and get the best rhetorical visual analysis essay writing help.

Barbara P


Barbara P (Literature, Marketing)

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

Keep reading

We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?

No, take me to settings

Website Data Collection

We use data collected by cookies and JavaScript libraries.

Allow Category Purpose Tools


To monitor the performance of our site and to enhance your browsing experience.

For example, these tools enable you to communicate with us via live chat.

Intercom, Salesmachine, Sentry

Marketing and Analytics

To understand user behavior in order to provide you with a more relevant browsing experience or personalize the content on our site.

For example, we collect information about which pages you visit to help us present more relevant information.

Google Analytics 4, ActiveCampaign, FullStory, Google Universal Analytics, Mixpanel, Optimizely Web, SatisMeter, Visual Tagger


To personalize and measure the effectiveness of advertising on our site and other websites.

For example, we may serve you a personalized ad based on the pages you visit on our site.

Bing Ads, Facebook Pixel, Google Tag Manager



We use browser cookies that are necessary for the site to work as intended.

For example, we store your website data collection preferences so we can honor them if you return to our site. You can disable these cookies in your browser settings but if you do the site may not work as intended.

Are you sure you want to cancel?

Your preferences have not been saved.